With the number of players that we now have in the global smartphone market, the battle for market share is becoming increasingly cutthroat.

If you want to grow faster than the product category as a whole, you have to take that market share from someone else. Lose too much market share, and your products just might be marginalized to nothing.

Innovative mobile podcasting start-up AudioBoo has now added vanity URLs and profiles to its service and hints at more surprises to come as the team gets ready to join the UK’s Digital Mission to this year’s SXSW Interactive event in Texas.

As case classification goes, the BookBook, offered in black and red for 13" and 15" laptops, would fit in the 'hardback leather' category. But where, pray tell, does it go under Dewey? An iPad edition is planned, too. Wouldn't a real book, cut hollow and appropriately modified, do the trick for less than the $80 price? [TwelveSouth]

Windows/Mac/Linux (Java): Data Crow doesn't just catalog your movies with IMDB look-ups, organize your MP3s and CDs with discographies, or handle pictures. It handles all three, plus contacts, software, books, and much more, and runs on any system.