Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social media world—how will these tablets incorporate the use of social media?
The Apple iPad and other tablets like the HP Slate and the Amazon Kindle are finally providing affordable mobile connectivity to the internet for those who may have not seen a need for an internet-capable phone. With a bigger screen, touchscreen QWERTY keyboard (and the ability to attach a full-size apple keyboard) and iLife capability, tablet devices are making it easy for older consumers and businessmen and women to justify purchasing an iPad instead of an iPhone, Blackberry, or Palm Pre. While the price point is above some netbook computers (especially the Acer brand), the iPad exemplifies the pent-up demand to meet a simple need: constant online connection.